As a marketer or founder, I’ve noticed a common pitfall that many of us fall into when developing our marketing strategies. It’s a mistake that can significantly impact the effectiveness of our campaigns and our ability to grow our businesses. The issue? Failing to grasp the concept of the purchase cycle, also known as the […]

As an entrepreneur, I’ve fallen prey to a common misconception that plagues many of us in the startup world. It’s the seductive idea that we can simply build an executive team, hand over the reins, and retreat to a tropical paradise while our company runs itself. Let me tell you, this is a dangerous fallacy […]

Discounts are killing your brand. That’s the hard truth many brands need to face. While promotions might seem like a surefire way to boost sales, they’re actually eroding the very foundation of your brand value. It’s time for a wake-up call. The Illusion of Immediate Gains Brands often justify discounts by citing immediate sales spikes. […]

Running a marketing agency like Hawke Media isn’t your typical 9-to-5—it’s a constant, demanding grind that requires you to be at the top of your game every single day. Whether it’s optimizing my workday, staying energized, or cutting through distractions, having the right tools in my corner is essential. This month, my top picks are […]

Matthew Prince, co-founder and CEO of Cloudflare, shared his journey as an entrepreneur and the path that led to the creation of one of the most essential companies in internet security. From his early fascination with computers to his pivotal role in shaping Cloudflare, Prince’s story is packed with lessons that any aspiring entrepreneur can […]

  The holiday season is coming fast, and if you’re not prepared for Black Friday and Cyber Monday (BFCM) yet, you’re already playing catch-up. For brands, these moments define the year. The truth is, success during BFCM isn’t just about slashing prices and hoping for sales—it’s about having the right strategy and the right tools […]

In this episode of HawkeTalk, I sat down with comedy legends Cedric the Entertainer and Anthony Anderson to dive into their careers, friendship, and their unexpected leap into the world of barbecue. What started as a lighthearted conversation quickly turned into a powerful lesson in resilience, passion, and relentless hustle. From Small Towns to Big […]

In a world where AI is rapidly evolving, we face a stark choice: cling to outdated fears or embrace its transformative promise. I stand firmly with those who see AI not as a threat, but as a powerful catalyst for positive change, driving a new era of human progress and economic prosperity. This perspective is […]

In the world of entrepreneurship, success stories often emerge from the most challenging circumstances. My journey is a testament to this, as I turned adversity into opportunity, transforming a struggling start in real estate during the 2008 economic crises to founding and building a top performance marketing agency. Here’s a look into my journey and […]